It has many variants operational here: But in recent times, the parent company, GSK has launched multiple line and brand extensions to this brand ranging from Nutribars, Foodles, Biscuits and what not.
Posted in Products, Total Reads: Let us start the Horlicks Marketing Mix: Horlicks is one of the leading malt based drink in the world. Product assortment of Horlicks is very diverse in terms of Horlicks brand image lines and product depth.
This can be understood by its product strategy in its marketing mix. In terms of the width of the product mix, Horlick has health drink, oats, biscuits and instant noodles.
In the health drink category, it has different variants for different age groups and needs. The products are based not only around the age groups but also around the lifestyles of people. Lite Horlicks is specially made to counter damage caused by oxidative stress.
Horlicks Lite is made for the elderly who have diabetes.
It claims to provide balanced growth in terms proper height and weight. Horlicks drinks have a wide range of flavors like chocolate, caramel, vanilla, Badam and Kesar. It offers packaging in pet jars of various quantities like grams, grams with refills packages as high as 2 kilograms.
With the launch of Horlicks oats Horlicks have set foot in the hot cereal market. It was launched in India in By launching the healthy food products Horlicks is strengthening its position as a nutritious and health conscious brand.
Horlicks is seen as a premium product as it gives nutritional value to every segment in the market be it a kid or an adult. Despite that it is priced very competitively. Horlicks follow value added pricing in its marketing mix.
It gives the consumers the value for the money they spend as the product gives lot of health benefits.
The discounts given on Horlicks products depends upon the place of sale as bulk buying and volume influence such decisions. In this industry, pediasure chocolate drink is the most expensive product in this category.
Junior Horlicks is a little expensive than standards Horlicks as it is high on nutrients required for growth and development. It caters to the specific needs of a mother in every stage of her pregnancy.
All the variants have refill packs in very flavor with price range of Rs. Horlicks products are available widely across groceries, supermarkets etc.Horlicks Brand Image.
INTRODUCTION Holicks a brand was established before 6 decades back in It is owned by GlaxoSmithKline consumer health care. It’s a malted milk hot drink. It was a substitute of “Milk” as Baby Food It acquired more than 50% market share in India milk beverage market. Oct 06, · GlaxoSmithKline Consumer Healthcare (GSKCH), a leading player in the health food drinks industry and an associate of GlaxoSmithKline of the U.K., unveiled its Horlicks brand in a new leslutinsduphoenix.com: Corporate Reporter.
Horlicks Drinking Powder g Jar (England) Image Unavailable. Image not available for Color: I'm pregnant and I drink horlicks at night to help me sleep better.
I have been buying horlicks at the Indian stores and since I ran out I decided to try this one at amazon. Overpriced and tastes awful and my husband drinks it now just because 4/5(). The medical credentials and heritage of the brand have reinforced the image of the brand for years.
Junior Horlicks, a specialist brand for little children. Mother’s Horlicks, a special nourisher for pregnant and breast feeding mothers, and Horlicks Biscuits are the other forms in which the brand is available.
Horlicks Taller Sharper and Stronger “Horlicks Marketing Strategy” Horlicks, a GlaxoSmithkilne Consumer Healthcare India Limited, owned drink, which caters to the nutritional needs of the Indian diet has been a popular brand in the Indian market since s leading with a market share of over 50% in the Food Drink segment.
strategic brand analysis of Horlicks - Free download as Powerpoint Presentation .ppt), PDF File .pdf), Text File .txt) or view presentation slides online/5(5).