At this point, even before I begin to plead my case, I hear the grumbling of the contrarians. One of them mutters a snide, rhetorical question: The verb engages the interest of the reader and specifically communicates the nature of the action. Try these five strategies:
A lot of business content is rather meh.
It lacks a human voice. It feels like anyone in any marketing department could have written it. You and I want to connect with our audience.
We prefer a cozy conversation to a corporate pitch. But somehow, when writing, we lose our voice. I used to think I was too boring to be a storyteller. And when you nurture a sense of play, anyone can add personality to their writing voice.
Want to turn humdrum business writing into sparkling content? Creative writing exercise 1: Play with words Settling for the first word that comes up in your mind? To add a splash of personality, try to come up with a slightly more unusual or more precise word; experiment with emotional or sensory words.
This exercise works best for a single sentence, so write a tweet, choose an email subject line, or consider a blog title. Now, try rephrasing it in as many ways you can—using different words.
Consulting a thesaurus is allowed. This exercise is quite addictive, and may take longer than you think. Creative writing exercise 2: Add a splash of personality This exercise helps you express your personality by using tiny details.
On About pagesfor instance, you often read boring sentences like So-and-so loves travelling, photography, and spending time with her two kids. Why is this boring? When readers can picture your words, your writing instantly becomes more fascinating.
To allow your readers to visualize your words, simply select a few details.
Choose a statement for your About page or social media profile.Often, this results in starting with unnecessary words such as "and," "so," and starting, pausing, and re-starting sentences. Unless you mean to occasionally start with one of these words as a stylistic choice (maybe you're trying to be ultra-colloquial), you need to find the balance between using a word, and making it your crutch.
For example, instead of “The books were written in Latin,” add in a different sentence subject, such as “authors” to change the passive voice to the active voice and write “Authors wrote the books in Latin.
So, such, too, enough. Complete the second sentence so that it has the same meaning as the first sentence. Write between 2 and 5 words. You must use the key word without changing it.
Each question has a clue, so if you need some extra help. The following grammar notes show the difference uses (and word order) of so, such, too and enough.. Common mistakes: 1) Some students use too with a positive meaning. But use so or very here It’s too hot! Use a comma if a conjunction such as and, but, or, or so appears between the conjunctive adverb and You’re my friend; nonetheless, I feel like you’re Conjunctive Adverb Exercise.
The following exercises will help you gain greater understanding about how conjunctive adverbs work.
Choose the best answer to complete each sentence. -FCE sentence transformation exercises - 1 Complete the second sentence so that it has a similar meaning to the first sentence using the word given (in brackets). Use between two and five words. Do not change the word given.
1 I moved here 10 years ago.