Writing a press release for book launch speech

The excerpt, titled "Good Neighbors", concerned the trials and tribulations of a couple in St. Franzen read "an extended clip from the second chapter. Franzen has drawn what he describes as a "feminist critique" for the attention that male authors receive over female authors—a critique he supports.

Writing a press release for book launch speech

However, the real marketing magic comes when you know how to do the above well. When you get that, a press release for your book can be a game changer for your sales and authority — not just a pride metric like many use it for.

But in the wrong hands or done without taste can easily be spammy and crummy. So, please use this knowledge for good and apply some of my Kindlepreneur principles as you step through this. What Is a Book Press Release? Back in the day when the news was only printed in newspapers, editors and writers had a certain amount of space they could fit a story.

However, with the internet, that is not true. In many cases, any legitimate story is better than no story. So what does all this mean for you as an author? So, how does this help us?

The best news is pun intended that most will actually accept the same news story that others have accepted, which is aptly known as mass syndication. What Makes a Great Press Release? To write a successful press release you have to be newsworthy. Simply writing a book is not news. So, what are some of the ways you can spice up your book press release?

But, guess what…the Press Release did nothing. It was picked up by only 4 syndicates and resulted in no direct increase in sales. So, what does this prove? It turns out that the author used a picture of a couple who had just gotten engaged. However, a well-timed press release on the picture put this little book of….

Book Press Release Template A press release for a book follows a fairly standard format which helps with its mass syndication: Only do this if they will be used, though — nothing looks sadder than a hashtag with no one using it.

The conventional method for ending a press release is the hash symbol, three times, centered, like this: Use the Above Book PR Template So now that you know the format of how your press release should look, how do you write a book press release?

Always remember that you need to write like a journalist — not an author. Clear, concise communication is your guiding philosophy. Headline Just as a book title needs to be carefully chosen to interest potential readers, a press release needs a well thought out headline to make it stand out from the endless press releases journalists deal with.

writing a press release for book launch speech

The basic concept is to write a headline which compels the reader to continue reading. This could be through creating intrigue, using the power of fear, or making a bold or unusual claim. The best headlines both intrigue and inform — neither function can be ignored.

My article on how to select the perfect book title can help with your headline selection as well as these writing tips for PR headlines. Also, if you are coming up with dead ends, check out the list of book title generators. Most of these tools come from great headline and article title generators.

Subheading This is optional. If you think a subheading could help your book press release, make sure it is adding to it, rather than just restating the headline in a slightly different way. Dateline Pretty straightforward — write the date and location you are writing from.

Intro Other than the headline, this is the most important aspect of your book press release. You might want to lead with something impactful, such as a controversial statement or an emotionally engaging sentence related to the book you are promoting.

You need to avoid beating around the bush and include only pertinent information. Author Quotation This could be something controversial, something interesting, or something emotionally engaging.

Avoid at all costs something bland, vanilla or dry. The press release for your book needs to work as a cohesive whole. Consider finding unconventional ways to say conventional things. If you can make a journalist smile, you will stand a much greater chance of making an impression on them, and thus, having your book featured.

If you are targeting a press release to a particular journalist or publication, you should consider highlighting information about yourself that you think will appeal directly.Online custom essays, term papers, research papers, reports, reviews and homework assignments.

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writing a press release for book launch speech

Affordable prices and written from scratch by highly qualified academic writers. The Serena Press Page is designed to keep you up-to-date on the latest news and events at the hotel.

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How to Write a Press Release for a Book Launch

Here is a free sample press release template which you can use to announce the launch of a new book. Each section of the book launch press release template offers an explanation of the type of content or information you should include. UPDATE: Brian's note: May 2, Dear friends, I was totally blown away by all of the well wishes I received from everyone regarding my surgery.

Press release writing is definitely not easy. For this reason, eReleases has pulled together tried and true examples of winning press releases covering various topics that will help to guide writers toward a successful media campaign. On December 21, , Barack Obama wrote a short review of William Ayers’ book A Kind and Just Parent: The Children of Juvenile Court, which had recently been published by Beacon leslutinsduphoenix.com’s a photo of how the review appeared in the Chicago Tribune: (Bloggers, journalists and media members are all free to re-post this image with no restrictions.

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